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Global Water

Global Water is a company that has been operating on the Polish market since 1991 and has been growing steadily since then. The company sells, services and installs water treatment systems, also for domestic use. We have been working with the client on SEO since August 2020.

Scope of cooperation

Due to the state of the website at the beginning, we decided to put a lot of emphasis on the link building process. We immediately began comprehensive link acquisition via sponsored articles, word-of-mouth marketing in high-quality forums and by building support pages on behalf of the client.

From the very beginning, we noticed the positive impact of the acquired links – the sponsored articles not only generated traffic to the client’s website, but also contributed to conversions, so the strategy in this area remained the same. Likewise for support pages – together with sponsored articles, they were among the top referring pages in terms of traffic to the client’s website.

We always endeavour to carry out our activities comprehensively, so at the same time we decided to optimise the website in order to get rid of any errors that may have contributed to stagnation in the search results. Key measures include, in particular, improving internal linking to increase Page Rank flow, changing the title tags to take into account the phrases typed in by users, and strongly expanding content on both commercial and blog subpages.

Effects of cooperation

In the case of this client, we were not starting from scratch – they came to us with quite a range of keywords already in the TOP 50, which was a good start and groundwork for further work. The visibility of sklep.osmoza.pl at the start of the cooperation was as follows:

  • keywords in the TOP 50: 2,208,
  • keywords in the TOP 10: 750,
  • keywords in the TOP 3: 255.

Dzięki wspólnemu zaangażowaniu w projekt udało nam się kilkukrotnie zwiększyć liczbę słów kluczowych w TOP 3 oraz niespełna dwukrotnie w TOP 10. Although the first increases were not immediately apparent, the constant work on the site finally had the desired effect.

The first large increase in visibility was noticeable in August 2021 and affected all visibility ranges.

Since then, visibility in the TOP 3 of search results, the most desirable range for websites, has steadily increased, making the client one of the leaders among water filter distributors.

Customer visibility as at 7 February 2022 is as follows:

  • keywords in the TOP 50: 4,652 (an increase of 110.69%),
  • keywords in the TOP 10: 1,470 (an increase of 96%),
  • keywords in the TOP 3: 708 (an increase of 117.65%).

By increasing visibility, we were able to greatly improve organic traffic to the client’s website. Below is a graph of traffic from free search results from August 2020 to 7 February 2022.

The first major increase was already visible in December 2020, four months after the start of the cooperation.

Traffic to the site is steadily increasing, as can be seen in the year-on-year comparison chart for December 2021 and 2020:

The data presented in this chart shows that during the periods analysed, we were able to increase our client’s website traffic by 95.26%, thereby increasing their gross revenue by almost 70%.

Analysing the data from the last quarter compared to the previous year, it is clear that one of the subpages that has significantly improved its performance is the category of water filters, a key product in the customer offering:

The strategy pursued is continually translating into improved performance on the website. Below are the graph and traffic figures for the last quarter (November to January) compared to the previous period:

The high budget allocated to SEO also allowed us to expand the client’s blog pages, which are on separate domains. Analysing the data for the last quarter (November–January), we can see that this strategy has contributed to an increase in traffic and revenue from the aforementioned domains – thus placing them among the top referring sites in terms of revenue generated:

Comment by the Account Manager – Klaudia Robak

We have been working with the client since August 2020. During the cooperation, it was possible not only to increase traffic from free organic results, but also, importantly, to increase revenue.

The measures taken effectively and efficiently result in a steady increase in the TOP 10 and TOP3 positions.

We also started working together on two of the client’s side domains, which generated revenues totalling PLN 137,000 as of January 2021.