Naar Technik – a history of cooperation
Naar Technik is a technical company operating on a daily basis in the areas of industrial dust extraction, central vacuum cleaning or the transportation of cuttings and production waste.
We started working with the client in November 2020. They had previously had SEO activities carried out by another agency, so they started working with us with some awareness of SEO services.
Scope of cooperation
In order to meet our objectives, we first carried out an SEO Audit of the site in order to correct any deficiencies in its structure. An in-depth analysis of the client’s additional space for site development, after which we created dedicated tabs for the company’s offering of consumables, also played a major role in increasing both visibility and traffic to the site, which was carried out several months after the start of the cooperation.
The cyclical addition of content to the site in the area of blog posts, service tabs, as well as newly created tabs, and the cyclical linking of the site have consequently contributed to an increase in traffic. However, the area has not been without its problems. The inconvenience of indexing pages in the organic search results, occurring for several months, was also experienced by the client site. The creation of a Google-recommended Indexing API came to the rescue here, as did supporting the site’s indexing process through this dedicated solution.
We also decided to make the contact tab as easy as possible for all visitors to the site to reach. In this case, we achieved our goal by implementing CTA buttons on key tabs of the page.
Results of joint work
In this client’s case, we were faced with a site whose percentage of any visibility was close to zero both in the organic search results and in the traffic area.
At the start of the cooperation, domain visibility was as follows (rounded results):
- IN THE TOP 50: 47
- IN THE TOP 10: 5
- IN THE TOP 3: 1
Due to the nature of the SEO sector, in the case of the client’s site, the increases did not happen immediately. We saw the first small increase around January 2021. Since then, the client has grown steadily. In contrast, in March 2022 we observed indexation problems in the area of newly created tabs. The second half of March saw the use of the Indexing API, after which, in the following screenshot, we see further increases.
The implementation of the measures set out has made it possible to ensure satisfactory results:
- TOP 50: 237 (↑508%)
- TOP 10: 81 (↑1620%)
- TOP 3: 31 (↑3100%)
Traffic
In the month prior to the start of the cooperation, organic traffic was just 135 users.
Below is a graph of traffic from free search results from 1 November 2020 to 1 June 2022:
Comparing organic traffic year-on-year:
In November 2021, organic traffic compared to November 2020 increased by 266.02% in terms of visitors.
In contrast, juxtaposing May 2021 with May 2022, the number of users increased by 186.44%
It is also worth noting the improved achievement of the goal of going to the contact tab. In a year-on-year comparison, using May 2021 and 2022 as an example, we see that target achievement has increased by 67.35%.
Another interesting point to note is the changing position of the phrase: “industrial ventilation”, in which case as the graphic below shows, this phrase at the start of the cooperation was ranked as low as 20th. It is currently TOP 1.
To conclude:
We have been working with the client since November 2020, and I must admit that it is mainly due to the consistency of our actions and the trust the client has placed in us over time that we have been able to achieve the current – very good – results.